Announcing a Brand New
Epsilon Insights

Welcome to Epsilon Insights! This new edition reflects a number of important changes, all geared to providing you with information that enables more informed marketing.

First, I'm pleased to greet all our Epsilon clients who are joining our expanded distribution list. For those of you seeing this newsletter for the first time, I strongly believe you will find it entertaining and relevant to your business needs.

Thanks to reader feedback, Epsilon Insights has been completely overhauled in order to deliver more of what was asked for — concise, value-driven content; a clean, easy-to-follow design; enhanced thought leadership articles; detailed case studies; and much more.

In this issue you'll discover:

• Five trends driving Customer Experience Marketing
• An informative overview of mobile marketing best practices
• How to leverage offline marketing data to improve online campaign performance
• An inside look at Sears' highly successful Shop Your Way Rewards^SM loyalty program

Marketing Science
The Marketers' Technology Resource

Customer Experience Marketing: Realizing the Promise
of Dynamic Interactions
Learn how smart marketers are activating real-life CEM approaches in their businesses, plus the five fundamental trends shaping the potential of CEM in the future.

Email Trends and Benchmarks (Q1 2011)
This insider's report delves into performance trends by industry and by message type across industries, demonstrating that email continues to be a strong channel to drive revenue for brands.

Next Generation
The Trends in Mobile and Social and More

Mobile Marketing: SMS Overview and Best Practices A comprehensive review of Single Message Service (SMS), or text messaging, the most widely used data application in the world, and by far the most utilized method for mobile marketing. 2011 Top Five Social & Email Integration Trends A fascinating look at how email and social media can boost e-commerce opportunities, enhance customer acquisition, engage influencers, extend brand relationships, and much more.

Customer Insights
It's All About Data

New Mover Report 2011: A Growing Market Despite the precipitous drop in home sales, this authoritative Epsilon report finds that the number of people moving has steadily increased since mid-2009, and examines the implications for marketers. Click here to download a copy of the report. Epsilon Unveils New Online Advertising Solutions These exciting new products leverage offline marketing data to improve online campaign performance and create more relevant customer experiences.

The Loyalist
The Loyalty Marketers' Hub

Epsilon Loyalty Roundtable
On Tuesday, September 13, the Epsilon Experts will lead unique, consultative small-group discussions during a half-day event prior to the start of the 2011 COLLOQUY Loyalty Summit. To learn more about the Epsilon Loyalty Roundtable, please click here.

Sears Holding Corporation's Shop Your Way Rewards^SM
The story of Sears' highly successful loyalty program — from strategy development, through concept testing and national launch, and how the program has evolved over time.

The Modern Brand
A Marketers' Creative Resource

Epsilon Completes Acquisition of Aspen Marketing Services
Epsilon's core capabilities have been greatly enhanced as the acquisition creates one of the industry's most robust agency offerings.

Spring 2011 Email Gallery Look Book
Epsilon's latest collection of unique, eye-catching emails gives marketers top-notch advice from the Epsilon experts on just what it takes to launch an email with all the right components.