Designed to provide perspectives on how brands and businesses can strengthen relationships with consumers worldwide, the 2011 COLLOQUY Cross-Cultural Loyalty Study, a collaborative research project of Epsilon, COLLOQUY and LoyaltyOne, was conducted in three developed countries: Australia, Canada and the US, and three emerging countries: China, India and Brazil.
The following reports focus primarily on Australia, China and India, and compare the consumer expectations of these markets with the US as a benchmark.
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Charts and Insights
Australian Consumers' Attitudes on Relevance and Communication Preferences uncovers what the drivers are to gain consumers' engagement and what the most trusted sources of information are for Australians when making purchase decisions.
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Indian Consumers' Attitudes on Relevance and Communication Preferences studies the attitudes, preferences and behaviours related to brand communications among consumers in India. This study seeks to identify underlying differences in cultural approaches to marketing communications in India by comparing and contrasting with the US.
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Chinese Consumers' Attitudes on Relevance and Communication Preferences analyses Chinese consumers' preferences and attitudes towards brands communications and relevance, and their choice of information and sources to make their purchase decision.
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Whitepapers
 AUSTRALIA
"Regaining Trust and Faith Among Australian Consumers"
examines the austere marketing conditions in Australia and sheds light on how to successfully engage these savvy consumers.
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 INDIA
"From Love to Loyalty: Engaging India's Consumers for Long-Term, Profitable Relationships" offers in-depth analysis of behaviour and motivators of today's consumers in India, with engagement and communication implications for marketers.
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 CHINA
"Pledging Allegiance to Brands" identifies the drivers of brand preference, sensitivities around brand loyalty and preferred channels of communication in China, and offers considerations for effective marketing strategies.
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COLLOQUY also offers a series of works from this research:
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"The Global Loyalty Compass" compares trends and expectations in both developed and emerging markets.
"The Rules of Engagement: Loyalty in the U.S. and Canada" examines challenges and opportunities in these two countries, incorporating trends from our previous research.
"Differences in the Global Village" studies attitudes and behaviour in emerging countries, and summarises the detailed research in Brazil, China and India.
- "Marketing Mosaic: Loyalty Diversity in India" inspects the demographic and cultural diversity of Indian consumers, and provides ramifications for loyalty programme practitioners.
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